Affiliate programs as a way to earn money
Have you ever wondered why YouTubers mention products in their videos for brands that aren’t directly sponsoring their video? Or why almost all YouTube videos have a long list of product links in the description?
Affiliate programs are one of the main ways online influencers and creators make money. Every time someone clicks on one of these product links in the description of a Youtube video and makes a purchase, the YouTuber receives a commission.
– Advertising –
The way companies advertise their products and services has changed a lot over the past decade. While companies are still investing time and money in traditional forms of advertising, many are also branching out and paying online content creators to advertise for them.
Most people are familiar with the concept of Promoted Video or Instagram post by now. A brand directly pays influencers to include an advertisement for a certain product in their content. Affiliate programs are a bit more subtle but still achieve a similar result as sponsored content.
What is an Affiliate Program?
Rather than paying influencers a flat fee to mention and promote their products like referrals do, affiliate programs reward influencers through commissions.
– Advertising –
An online content creator or influencer can sign up for an affiliate program. The program will provide the creator with links, banners and other promotional materials to drive traffic to the brand running the affiliate program.
In exchange for creators promoting a particular brand or product, they receive a commission on the sales that result from their links and banners. The amount a creator receives in commission varies depending on the affiliate program.
Who can sign up for an affiliate program?
Affiliate programs are open to anyone with a large enough online presence to drive traffic to a brand’s website. Typically, to register as a brand affiliate, a person will need to show off their online platform and the average views, likes, or clicks they receive on their content.
The exact process for becoming an affiliate will depend on the brand, and some are much more selective than others. Big brands like Amazon run affiliate programs that are relatively easy to sign up and earn money from. Other small businesses might have a more selective process.
What industries use affiliate programs to promote their products?
Any online business or brand can start an affiliate program to increase traffic to their site and increase sales. A few industries, however, stand out as being the most dominant in using affiliate programs as a form of advertising.
Among the most common affiliate programs are tech companies related to tech equipment. It is wise for these companies to launch affiliate programs that are particularly attractive to influencers using such equipment.
A very common way for YouTubers, for example, to make money from affiliate programs is to include links to the camera and lighting equipment they use to make their videos. Viewers are more likely to buy a camera if it’s the same one used by their favorite vlogger, and they can see the product’s image quality and functionality in the videos they watch.
Another industry that is increasingly using affiliate programs is the CBD industry. Over the past few years, CBD supplements have become increasingly popular; however, there are still many people who do not know what CBD is or its potential benefits.
It makes sense that CBD companies run affiliate programs to build trust in their products and raise awareness about CBD and its positive effects. Most people are more likely to trust influencers they follow and admire more than a TV ad or billboard.
Two of the best affiliate programs for influencers promoting CBD supplements are PureKana Affiliate Programs and Premium Jane Affiliate Programs. Both PureKana and Premium Jane offer high quality and effective CBD products. Plus, they both offer influencers a good commission rate.
What are the benefits of affiliate programs?
In many ways, affiliate programs are better for influencers and content creators than sponsored content.
Although a sponsored video or post pays an influencer a guaranteed fee, it is a one-time payment. Many influencers work with particular brands all the time, but they need to keep creating content for the brand in order to generate revenue.
Affiliate links provide influencers with passive income over a long period of time. This passive income may not instantly pay as much as sponsored content, but provides the influencer with a long-term source of income and requires less effort than sponsored content.
Another benefit of affiliate programs is that influencers are generally not told what they can and cannot say about specific products. The brand usually checks sponsored content to make sure an influencer is promoting their products the way they want.
Affiliate links give creators the freedom to promote and talk about products however they want. For viewers, affiliate links are also better because they are more likely to accurately describe a product and what the influencer thinks about it.
Influencers and creators can sign up for as many affiliate programs as they want. This means that an influencer can link multiple products from different brands in their video descriptions, maximizing the money they earn from affiliate links.
What are the disadvantages of affiliate programs?
The main disadvantage of affiliate links is that they do not guarantee content creators any income. The amount of money a creator will receive will depend on how many people used their affiliate link and how much money they spent.
The commission rate that creators receive through their affiliate links can vary greatly. Some programs offer a generous 30% of all money generated, while others can be as low as 2-3%.
Are affiliate programs a good way to make money?
Affiliate programs can be a great way for online influencers and creators to earn passive income. However, very few creators can rely on affiliate links as their main source of income.
Although affiliate links are a passive form of income, creators will usually have to put some effort into encouraging their viewers or readers to use the links. Adding a long list of links to the bottom of a YouTube video probably won’t bring in much commission if the influencer fails to remind their audience that they’re there.
Influencers and creators should also consider the affiliate programs they sign up for. For example, a tech-focused YouTuber is more likely to make money from a tech company’s affiliate program than someone who runs a beauty YouTube channel.
Ultimately, when done well, affiliate programs can be lucrative for online content creators and provide them with passive income every month. Additionally, affiliate links are often beneficial to the public because they receive product recommendations from people they trust.