Apple suspends Search Ads on Russian App Store “until further notice” – TechCrunch

After announcing last week that it was halting its product sales in Russia, Apple has now notified its developer community that it is suspending its Apple Search Ads service on the App Store in Russia. According to an email shared with developers, Apple Search Ads – which allow developers to run ad campaigns on the App Store – have now been suspended in Russia “until further notice”.

The email also stated that no new Search Ads campaigns would be eligible to run on the App Store in Russia for the duration of the suspension.

Bloomberg first reported the news of the suspension of search ads after tweet from developers and others in the largest mobile app community that shared the news on Twitter.

The developers said they received the email at the email address they had used to sign up for Search Ads in the past. However, the emails are not only directed at App Store developers based in Russia or those with active Search Ads campaigns in the country. Other developers in global markets also received the email, although they weren’t running in-country campaigns. Region.

Apple does not comment on the matter. But TechCrunch has confirmed that the email (seen above) is legitimate.

The decision to suspend Search Ads business in Russia follows Apple’s recent decision to suspend all product sales in the country, limit Apple Pay and remove Russian public media apps RT News and Sputnik News from the market. ‘App Store in all markets outside of Russia. . The company has also disabled live traffic and incidents in Apple Maps in Ukraine as a safety measure.

Apple made the announcement after Ukrainian Deputy Prime Minister Mykhailo Fedorov write an open letter to CEO Tim Cook who called on Apple to stop supplying Apple services and products to Russia. The letter further asked Cook to block access to the App Store, which Apple has yet to do. However, by suspending Search Ads business in Russia, Apple is taking another step to further isolate Russia and move away from business activities in the country.

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