Backtracks Expands Innovative Offerings – Launches Client-Side Dynamic Ad Insertion Capabilities for Podcasts and Audio | News

AUSTIN, Texas–(BUSINESS WIRE)–January 19, 2022–

Backtracks, the world’s most advanced platform for end-to-end podcast and audio management, advertising and data analytics, today announces the addition of client-side dynamic ad insertion (CSAI) for audio. This latest offering will provide publishers, advertisers and creators with “exaggerated” ad insertion capabilities using VAST (Video Ad Serving Model, the combined digital advertising industry standard for audio advertising and video) to access ads from multiple servers and destinations. , with accurate metrics and analytics provided by Backtracks’ robust and feature-rich platform. CSAI’s advancement in audio and podcasting content adds additional value for marketers, expanding contextual advertising and episodic targeting capabilities, the ability to benefit and expand the advertising ecosystem built around video advertising in audio. Plus, it allows creators to take advantage of growing advertiser demand, while having yet another way to increase creator revenue.

This announcement marks the first of multiple innovative product releases from Backtracks coming in early 2022, all aimed at further modernizing the podcasting industry through the development of technologies and tools that give advertisers and publishers greater access to the better content, ads and audience. Advertiser enthusiasm for podcasting has grown rapidly in 2021 as consumer behavior towards spoken audio has evolved and audiences have steadily increased. The IAB projected that podcast advertising revenue would exceed $1 billion in 2021 and double to $2.2 billion by 2023. Backtracks is committed to continuing to serve this rapidly growing media channel by providing the platform -the most advanced form of infrastructure for advertisers and publishers.

“Our universal approach to audio advertising is the first of its kind,” said Jonathan Gill, founder and CEO of Backtracks. “Backtracks applies the power and flexibility of all versions of VAST from 2.0 to 4.2 to podcasts, pre-recorded audio and live audio. By pushing the boundaries, we directly address long-standing issues with audio and podcast advertising capabilities and options. Hosted read or spoken ads have long been the standard in podcasting, and while they have their benefits, there are limits to reach and scale for publishers and advertisers.

Client-side audio ad insertion enables dynamic, targeted advertising that is interchangeable based on listening context location, time of day, episode, content, and more. Similar to the experience of a YouTube ad, but without breaking the mid-sentence listening experience, dynamically inserted, contextually relevant ads that are not embedded or embedded allow for a more satisfying user experience, and Additional campaign-wide revenue options for advertisers and publishers.

Backtracks’ integrated software platform enables advertisers to find, click and buy podcast ads with confidence and clarity – seamlessly integrating with brand and agency advertising strategies, while harnessing the power in-depth, actionable analytics to learn and grow the success of podcast advertising campaigns without the capture and storage of personally identifiable information and cookies. Backtracks allows publishers and creators using the Backtracks Player to monetize their content and control ad placement in shows and episodes from any app, live broadcast, over-the-top audio or digital radio with measurements and analyzes verified by the IAB.

2021 has been a year of innovation and milestones in the product landscape for the Backtracks platform to deliver unprecedented value to podcast publishers and advertisers. The company has made advancements in technologies including; podcast analysis, podcast attribution and conversion tracking, AI insights, machine learning, Backtracks SDK, Backtracks player and accessibility tools, interactive audio and nod detection in AirPods d Apple and Supported Headphones, IAB Podcast Measurement Certification for Podcast Analytics and Advertising Measurement, and a collaboration with Google Cloud to allow advertisers to view their analytics data in Google Data Studio.

In 2022, Backtracks will continue to invest heavily in developing existing and new product offerings on its infrastructure and data platform. Its ongoing innovation in audio technology aims to advance the industry and continue to help podcasters and audio partners around the world better measure, monetize and advertise in audio and podcasting.

About rollbacks

Backtracks is the leading technology infrastructure platform for end-to-end podcast management, advertising, and data analytics. Through a product suite of turnkey tools and data analytics solutions, the company provides the technology to enable publishers, brands and advertisers to gain better insights to engage, reach and understand their target audiences. while providing a superior listening experience to their listeners. Founded in 2016 by engineers Jonathan Gill and Kevin Wright, Backtracks is on a mission to modernize podcast media by providing podcasters and advertisers with the tools to measure, discover and monetize their content and data. The company empowers thousands of podcast and audio partners, including Wondery, This American Life, McKinsey & Company, RANE, Samsung, Mediahuis, OECD, The Memphis Grizzlies and NASA.

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PUB: 01/19/2022 10:00 a.m. / DISC: 01/19/2022 10:02 a.m.

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