Content Creator – JJ 990 http://jj990.info/ Wed, 28 Sep 2022 03:09:52 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://jj990.info/wp-content/uploads/2021/05/default1-150x150.png Content Creator – JJ 990 http://jj990.info/ 32 32 Influencer Compulsion | Business prospects https://jj990.info/influencer-compulsion-business-prospects/ Wed, 28 Sep 2022 03:09:52 +0000 https://jj990.info/influencer-compulsion-business-prospects/ While pop culture has made the saying “talk to my manager” edgy, it’s a daily reality for social media influencers, just as it’s part of the maturing influencer management ecosystem. Late in their social media lifecycle, influencers with a large following base may find it difficult to create content and get into the nitty-gritty of […]]]>

While pop culture has made the saying “talk to my manager” edgy, it’s a daily reality for social media influencers, just as it’s part of the maturing influencer management ecosystem. Late in their social media lifecycle, influencers with a large following base may find it difficult to create content and get into the nitty-gritty of brand collaborations at the same time. That’s when they’re forced to get organized and contact an influencer management agency that can help them negotiate or renegotiate deals with brands, all while focusing on producing compelling content.

This process includes finalizing details such as how content should be delivered, guidelines to follow, and user data to share with the collaborating company. Usually, brand collaborations cover two types of content: embedded and dedicated. In the first category, the creator incorporates a product into the regular videos they make, while the second is fully customized for a particular product or service.

influencer market

The influencer market is growing all over the world, in which influencers want to define their stakes in a professional way. India is no exception to this rule. In India, an influencer can claim compensation for an embedded video of over Rs 40,000, depending on the company’s profile and their own social media reach. The cost of a dedicated video is often doubled, since the creator has to build a property specifically for a brand. While helping influencers close such deals, an agency also helps creators expand their customer base and reach more brands.

Amit Mondal, the founder of Pulpkey, an influencer marketing company that works with over 200 brands, is optimistic about the industry’s potential. “The global influencer marketing market size was valued at $4.6 billion in 2018 and is expected to grow at more than 25% annually from 2019 to 2025. There will be more than 10 times job opportunities in this space for people who don’t even need to complete the typical education cycle,” he says. Uncovering more numbers, he adds that there are 4.2 billion social media users worldwide, of which 200 million are creators and 500 million are part of the passion economy which allows individuals to monetize their skills. “The creator economy in India has boomed tremendously over the last three to five years with more than 30% new creators evolving,” he notes.

As excited as these influencers are with their journeys, earnings, and growth in the industry, keeping up with the constant demand for creative work can be exhausting. Sanjyot Keer, who rose to fame with the fourth season of MasterChef India, says that while an influencer’s income increases dramatically every year with brand collaborations, the cost of creating content that resonates with audiences also increases. Keer’s Your Food Lab has approximately 5.2 million followers on Facebook and 3.73 million on YouTube.

Filmmaker Neel Salekar, best known for his Marathi content under the Just Neel Things umbrella, recalls working with YouTubers before testing the waters. During the pandemic, when he decided to go it alone, he didn’t have many followers.

It was a steep learning curve, but by holding on, Salekar amassed 1.1 million followers on Instagram. Today, he is thrilled to work on brand collaborations. “Once you reach a point where you can influence others, you have to focus on the things other people aren’t doing,” Salekar says, adding that entertainment material doesn’t always have to be about dance, comedy or the music. “Intellectual discussions and meaningful experiences can also amuse audiences,” he adds.

Therefore, he created a different channel called Flow, where content is related to visuals, travel and music, which is intended to be therapeutic, conversational and empowering. In the future, he plans to try long-form videos on his YouTube channel.

The next version

However, as the influencer’s influence on social media peaks, it behooves them to explore other areas to retain or expand their influence. Many often focus on a single platform, instead of replicating their influence across all channels.

Mondal notes that since there is always the likelihood of a limited duration of impact, the smartest influencers have learned to build a team or start a business to monetize their follower count. “Some influencers have built long-standing careers by gaining millions of subscribers on YouTube and Instagram channels. Influencers take advantage of this opportunity to start a business. This could include merchandise, fashion brands, fitness centers , educational institutes, game studios and digital agencies,” he says.

Influencer and entrepreneur Masoom Minawala believes influencers should experiment with things like podcasts and paid subscriptions for exclusive content if they want to stick with social media or opt to build their own brands. She prefers to take both paths to consolidate her success on social networks. For example, apart from social networks, she prefers to be an investor. “I personally diversify through investing and have invested in several direct-to-consumer businesses,” she says.

Ranveer Allahbadia, a fitness enthusiast, seems to be doing what Minawala recommends to influencers. His fitness channel BeerBiceps has 4.3 million subscribers on YouTube and two million on Instagram. Although he is less popular on Facebook and Twitter with 440,000 and 460,000 subscribers respectively, he does not ignore these channels. He recommends creators have a two- to three-year track to ride the unpredictable waves of the social media industry. Speaking of speaking, he launched a talent management agency in collaboration with Monk Entertainment’s Viraj Sheth in 2018 and plans to invest in more start-ups.

If influencers want to stay relevant today, reinvention is the name of the game. Vaibhav Pathak, co-founder of digital marketing agency TGB Troop, quips that in the past, social media influencers posted everything which pleased them, often gaining notoriety. Now, he adds, they have the opportunity to be well-informed from the start because, among other things, they can enroll in training programs to hone their presentation and content curation skills, in which his company plays a role. “It can help them learn how to start their journey as creators. To that end, we are developing a quintessential course for people who aspire to become creators,” he adds.

Along with reinvention, collaboration is essential for those who stay with the content. Keer, for example, aggressively explores the production space. “We recently released our first Chef It Up sponsored series, backed by Licious, which garnered over 10 million views within days. This is in addition to our collaboration with other content creators like actor Niharika NM, YouTuber Kiran Dutta, comedian Rahul Dua and vlogger Mithilesh Patankar,” he says.

Social satisfaction

Over the past decade, Minawala has seen the social media influencer industry chart an interesting course, moving from meteoric growth in a matter of months to phases where things were slow and steady. While this varies from influencer to influencer, it ultimately comes down to the nature of their content and the times they post their content.

“When I first went to the Cannes Film Festival three years ago, the love and admiration from my viewers translated into an increase in social media followers. More recently, even when we launched #MasoomTakesFashionWeek, the community grew in no time,” she says.

Abhiraj Rajadhyaksha and Niyati Mavinkurve, the couple who create digital content like Abhi and Niyu, also measure the trajectory of their journey in terms of the real impact on the ground of their videos. Freelance commercial producer, Rajadhyaksha launched the Follow Love page on Facebook in 2019 after the duo traveled across India to find 100 heartwarming stories of change, positivity and inspiration and came up with their #100ReasonsToLoveIndia series.

Last November, after the couple made a stem cell registry video on National Cancer Awareness Day, more than 40,000 people signed up to be part of the registry. “It’s crazy to think that a video can save people’s lives. It’s a collective effort here,” says Mavinkurve.

Despite the heady recognition, most influencers know that their existence has a limited lifespan. If they don’t reinvent their content and themselves in a coherent way, they risk becoming saturated and monotonous. The smart ones have already started building a more complete digital life – one click, one photo and one post at a time.

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Warzone streamer Nadia slams ‘fragile’ men accusing CoD of cheating https://jj990.info/warzone-streamer-nadia-slams-fragile-men-accusing-cod-of-cheating/ Sun, 25 Sep 2022 10:05:43 +0000 https://jj990.info/warzone-streamer-nadia-slams-fragile-men-accusing-cod-of-cheating/ Joe Craven ❘ Posted: 2022-09-25T09:55:45 ❘ Updated: 2022-09-25T09:56:04 Warzone streamer Nadia has called out “fragile” men making accusations of cheating against her, as the aftermath of the CODNext event continues to ripple through the battle royale community. The CODNext event was a resounding success, with community excitement for the upcoming Warzone 2.0 at an all-time […]]]>
Joe Craven

Posted: 2022-09-25T09:55:45

Updated: 2022-09-25T09:56:04

Warzone streamer Nadia has called out “fragile” men making accusations of cheating against her, as the aftermath of the CODNext event continues to ripple through the battle royale community.

The CODNext event was a resounding success, with community excitement for the upcoming Warzone 2.0 at an all-time high ahead of its November 2022 release.

We saw NICKMERCS secure the first voiceover for the battle royale sequel and got our first look at the Al Mazrah map, which will replace the sunny and lush Caldera.

However, the event also resulted in a major backlash against one content creator, Warzone streamer Nadia.

Streamer Nadia dismisses cheating claims after Warzone 2 reveal event

She was accused of cheating by some community members, who used her lackluster performance at the CODNext LAN event as evidence.

Nadia has since responded to refute the allegations, sharing footage of her home setup and walking viewers through the event to explain what was going on.

While Ninja shared his view that all of this was actually “awesome” coming from Nadia, it certainly drew a lot of unexpected attention to the streamer.

She seems to be taking it all in stride, however, hitting out at the charges again on September 23. Tweeter.

“*BREAKING NEWS* I actually don’t cheat,” she said. “So all you little boys with fragile masculinity who can’t accept a woman it’s just better, it’s time to face reality. you are dogsh*t.

This echoes a lot of what Ninja used to say – that the attention brought to Nadia’s door by those making the accusations actually helps her refute them and increase her reputation as the best player in Warzone.

We doubt this will stop the accusations from escalating, and with Warzone 2 and Modern Warfare 2 rapidly approaching, there will be many more community members (rightly and wrongly) accused of foul play.

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How content creators are leading the charge to disrupt the face of the retail industry https://jj990.info/how-content-creators-are-leading-the-charge-to-disrupt-the-face-of-the-retail-industry/ Thu, 22 Sep 2022 06:17:29 +0000 https://jj990.info/how-content-creators-are-leading-the-charge-to-disrupt-the-face-of-the-retail-industry/ The global retail and e-commerce industry has seen drastic changes over the past few years. According to the Indian Brand Equity Foundation (IBEF), the Indian e-commerce sector is growing at a rate of 51%, the highest rate in the world, and is expected to peak at $200 billion by 2026. The growth of this rapidly […]]]>

The global retail and e-commerce industry has seen drastic changes over the past few years. According to the Indian Brand Equity Foundation (IBEF), the Indian e-commerce sector is growing at a rate of 51%, the highest rate in the world, and is expected to peak at $200 billion by 2026. The growth of this rapidly changing industry is driven by healthy economic progress, changing consumer tastes and lifestyles, increasing disposable income, and dynamic demographics. Customers today are well aware of changing industry trends and their highly ambitious and experimental tastes help them adapt quickly to trends. Each change calls for a rapid evolution of the market and the distribution and e-commerce sectors are also propelling themselves towards various means to support consumers.

At a time when brands were going through a tough time retaining their followers, influencers were effortlessly engaging with them on a daily basis. This has led to them being considered in campaigns, where they often become the face/brand ambassadors of top brands. International brands planning to build a market in India are now reaching out to Indian content creators first to reach their target audience in a short period of time.

With over 50 million influencers around the world, the “creator economy” has become one of the main ways to monetize content over the years. After the big jolt of the pandemic-induced lockdown, the creator economy has seen a spike in the growth of content creators, as small and large multinational companies are now incorporating social media into their marketing mix to drive growth.

Content in the form of CTVs, billboards, and brochures has been around for ages with consumers. However, brands are now focusing on new forms of media and no longer relying on conventional and traditional means to increase brand awareness and reach. Audiences have also become aware of the content they consume and are changing their preferences based on their interests on their social media feeds.

The creator economy is booming as audiences are more receptive to relevant, contextual and authentic content, which is in line with current trends. The pandemic has almost changed the way media is consumed and the majority are more inclined towards digital media. Content creators spotted this timely opportunity and started creating niche and personalized content which eventually led to higher engagement rate among the audience, thus influencing their buying habits.

India is a diverse country with a rich culture and heritage, famous for the number of languages ​​and dialects spoken. India has over 800 million internet users, and each of them prefer content in their own language. For a content creator, creativity is not just limited to language or area of ​​interest. Social media provides an opportunity for every individual to post unique content and engage with audiences in a timely manner. Thus, with the rise of affordable smartphones and increasing internet penetration in rural markets, an increase in the engagement of Tier II and Tier III cities has been observed in recent years, as well as an increase in non-bilingual content.

With the creator economy impacting all sectors, it has now become an important aspect of business success. This has definitely changed the face of the retail industry in India and globally as they are not just leveraging a single medium but are available on different platforms to have a better reach. They no longer create content for their passion, but work hard and strive to make it a lucrative career option in today’s age of technology, monetizing their expertise by creating engaging and meaningful content. Today’s creators have the power to influence trends and are regularly updated with the right skills, technology and tools to be above the rest. The future of the retail industry is dynamic and driven by the creative economist as it changes course based on changing social and economic factors.

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How much does Dancing With The Stars and TikTok’s Charli D’Amelio actually earn? Apparently more than many CEOs https://jj990.info/how-much-does-dancing-with-the-stars-and-tiktoks-charli-damelio-actually-earn-apparently-more-than-many-ceos/ Mon, 19 Sep 2022 22:36:19 +0000 https://jj990.info/how-much-does-dancing-with-the-stars-and-tiktoks-charli-damelio-actually-earn-apparently-more-than-many-ceos/ Dancing with the stars‘ Charli D’Amelio pockets the money! The TikTok star exploded onto the popular video app in 2019, and his fame has only grown since then. The 18-year-old dancer is one of the most notable creators on the platform, and it has proven to be quite lucrative for her. And what might surprise […]]]>

Dancing with the stars‘ Charli D’Amelio pockets the money! The TikTok star exploded onto the popular video app in 2019, and his fame has only grown since then. The 18-year-old dancer is one of the most notable creators on the platform, and it has proven to be quite lucrative for her. And what might surprise you is that D’Amelio did more last year than any CEO in the United States.

In 2021, Charli D’Amelio reportedly earned $17.5 million, according to Forbes, making her the app’s highest-paid creator. Her sister Dixie, who is also a content creator, was only second to her in earnings, earning $10 million. Together, the two sisters earned $27.5 million. And if that wasn’t impressive enough on its own, here’s another major stat. The nation’s highest-paid CEO Darren Woods of ExxonMobil has earned $15.7 million according to The Wall Street Journal.

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Tyler1 explains why he’ll never return to full-time variety Twitch streaming https://jj990.info/tyler1-explains-why-hell-never-return-to-full-time-variety-twitch-streaming/ Sat, 17 Sep 2022 14:22:45 +0000 https://jj990.info/tyler1-explains-why-hell-never-return-to-full-time-variety-twitch-streaming/ Twitch star Tyler “Tyler1” Steinkamp has explained why he will never return to streaming variety games on his channel despite his fans demanding it. Tyler1 hasn’t released variety content full-time since being banned from League of Legends in 2018. At the time, the popular broadcaster was serving a permanent MOBA suspension, which it was believed […]]]>

Twitch star Tyler “Tyler1” Steinkamp has explained why he will never return to streaming variety games on his channel despite his fans demanding it.

Tyler1 hasn’t released variety content full-time since being banned from League of Legends in 2018.

At the time, the popular broadcaster was serving a permanent MOBA suspension, which it was believed would never be lifted. Over the year and more the streamer was banned, he moved on to streaming a variety of games on his channel, but quickly ended that once he was allowed to return to Summoner’s Rift.

Ever since then, his fans have been demanding that the variety streams return, but now he’s put an end to those dreams for good.

Tyler1 is the first League of Legends stream on Twitch.

Tyler1 Claims He’ll “Never Release” Variety Again

On September 16, the 27-year-old was live on Twitch when he said he would never be a full-time variety streamer again.

He said, “I will never play variety full time in my life, just out of sheer spite of anyone for so many years that people have been spamming variety. I would never do that.”

“I could play a variety game here and there, but just out of spite, I never will.”

Tyler went on to say that the year he released variety was a terrible experience, and he claims it would be even worse now.

He also explained how difficult it would be to meet the 10 hours of streaming he puts out daily with varied content, pointing out that there are hardly any high profile Twitch streamers who put out variety.

Despite his fan’s incessant cries for him to return to variety, it seems that dream is now officially dead.

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The first episode of MoistCr1tikal’s new cooking show will feature a special guest https://jj990.info/the-first-episode-of-moistcr1tikals-new-cooking-show-will-feature-a-special-guest/ Thu, 15 Sep 2022 23:11:33 +0000 https://jj990.info/the-first-episode-of-moistcr1tikals-new-cooking-show-will-feature-a-special-guest/ YouTuber, Tic Moist Esports streamer and owner, MoistCr1tikal is set to host a new cooking show called “Tummy Time” which will feature other popular creators like PaymoneyWubby, who co-starred alongside Cr1tikal in the first episode. MoistCr1tikal is one of the most popular creators across Tic and YouTube which has used its significant platform to launch […]]]>

YouTuber, Tic Moist Esports streamer and owner, MoistCr1tikal is set to host a new cooking show called “Tummy Time” which will feature other popular creators like PaymoneyWubby, who co-starred alongside Cr1tikal in the first episode.

MoistCr1tikal is one of the most popular creators across Tic and YouTube which has used its significant platform to launch countless creative projects.

Launching his own talent agency, esports team, comic book series, and even his own metal band, MoistCr1tikal is widely regarded as one of the most unpredictable and creative influencers in his space.

The 28-year-old Twitch streamer’s recently announced project, Tummy Time, is set to be a cooking show airing on his Twitch channel. The first episode, broadcast on September 16 at 12 p.m. EST, should feature guest PaymoneyWubby. Given MoistCr1tikal’s deep ties with other Twitch and YouTube creators, fans and potential viewers can likely expect new collaborations in future episodes with other top content creators.

In their announcement, MoistCr1tikal wrote, “My cooking has been insulted for 28 years, but that’s all about to change with my new show Tummy Time.” Admittedly, the content creator had several bad displays of his culinary abilities, including make chicken who looked like charcoal in a past cooking video, however, MoistCr1tikal hopes to show off his cooking prowess in his new venture.

Whether or not the owner of the esports organization can change his mind about his cooking skills remains to be seen. Viewers can watch the first episode and future episodes live on MoistCr1tikal’s Twitch account, which airs at 12 p.m. EST September 16, 2022.

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Clix banned from Twitch for streaming ‘sexual conduct’ https://jj990.info/clix-banned-from-twitch-for-streaming-sexual-conduct/ Tue, 13 Sep 2022 21:35:20 +0000 https://jj990.info/clix-banned-from-twitch-for-streaming-sexual-conduct/ Popular Tic streamer and Fortnite pro Clix has been banned from Tic for seven days following a GTA V role-playing clip that was found to violate Twitch’s sexual conduct clause. Clix is ​​one of the most viewed creators on Twitch. Content creator NRG has amassed over 5 million subscribers on the live streaming platform and […]]]>

Popular Tic streamer and Fortnite pro Clix has been banned from Tic for seven days following a GTA V role-playing clip that was found to violate Twitch’s sexual conduct clause.

Clix is ​​one of the most viewed creators on Twitch. Content creator NRG has amassed over 5 million subscribers on the live streaming platform and averages over 10,000 viewers across almost every stream. The 17-year-old livestreamer has enjoyed an unprecedented rise to Twitch stardom, but now his channel is temporarily unavailable following his fourth ban from the platform.

On September 13, Clix streamed playing GTA V role play alongside several others. During its broadcast, the Fortnite professional engaged in sexually explicit content, and shortly after the stream ended, Clix’s channel was temporarily removed. Although he was initially confused about the nature of his ban, content creator NRG quickly shared the reason on Twitter.

“It’s crazy how I get a seven-day ban for fully clothed same-sex ‘sexual conduct’ GTA RP but a girl who knowingly broadcast herself having sex in real life gets the same seven day ban as me, lol bro, I can’t…” Clix said. He referenced the case of Kimmikka, a Twitch streamer who received a seven-day ban for having live sex and has since become an example for creators trying to claim a double standard on the platform.

Since this is Clix’s fourth ban from Twitch, the streamer will face a longer suspension from the platform. Clix also said in his tweet that he will remain suspended from Twitch for the next seven days. Fans quickly rallied in support of the streamer, sharing Clix’s bewilderment over the sudden ban.

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Indonesian influencer slammed for making video of student with lice https://jj990.info/indonesian-influencer-slammed-for-making-video-of-student-with-lice/ Mon, 12 Sep 2022 06:17:54 +0000 https://jj990.info/indonesian-influencer-slammed-for-making-video-of-student-with-lice/ Muhammad Ibrahim, also known as Baim Wong, an Indonesian actor recently came under fire for uploading a video of an elementary school student in Central Java. He has been heavily criticized for what netizens describe as the “exploitation” of children, reported from news sites such as CNN. The video which drew criticism saw […]]]>

Muhammad Ibrahim, also known as Baim Wong, an Indonesian actor recently came under fire for uploading a video of an elementary school student in Central Java. He has been heavily criticized for what netizens describe as the “exploitation” of children, reported from news sites such as CNN.

The video which drew criticism saw Wong filming a student with hair lice. The student’s teacher said the child was infected with lice and the child’s hair had been cut by the primary teacher.

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When Wong was interviewed on an Indonesian TV show called TRANS TV and was interviewed for filming content, and he clarified that he had asked permission from the child.Many netizens were of the opinion that the content did not take into account the feelings of the child and that this could later lead to the mistreatment of the child by his friends, as the news would go viral.

Others also called on the content creator to simply help the kid, not turn him into content for his channel. Currently, the star has 17.7 million followers on Instagram and 20.8 million followers on YouTube.

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Indonesian YouTuber jailed for handing fake food wrappers to transgender people
Garuda Indonesia sues YouTuber Rius Vernandes for viral airline menu video
Google Indonesia puts a tongue-in-cheek twist on Valentine’s Day

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From number of followers to sense of community, the key factors that make a social media influencer https://jj990.info/from-number-of-followers-to-sense-of-community-the-key-factors-that-make-a-social-media-influencer/ Sat, 10 Sep 2022 05:43:00 +0000 https://jj990.info/from-number-of-followers-to-sense-of-community-the-key-factors-that-make-a-social-media-influencer/ mini Amid the government planning to issue guidelines requiring influencers to post information while endorsing brands and products, CNBC-TV18.com spoke with a few content creators to understand who exactly a media influencer is. social media and how many followers/followers do they have. need to have to call themselves as one. There is no written rule […]]]>

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Amid the government planning to issue guidelines requiring influencers to post information while endorsing brands and products, CNBC-TV18.com spoke with a few content creators to understand who exactly a media influencer is. social media and how many followers/followers do they have. need to have to call themselves as one.

There is no written rule so far that describes exactly who qualifies to be called an influencer, how many followers/subscribers they must have to call themselves as such.

As the government plans to issue guidelines requiring influencers to disclose while endorsing brands and products, CNBC-TV18.com spoke to a few content creators to figure out who exactly is a social media influencer and how many followers/subscribers they need to have to call themselves one.

Nidhi Khare, the chairman of the Central Consumer Protection Authority, had recently told CNBC-TV18 that when the new guidelines are released, influencers would have to provide information and would be treated as endorsers. Any violation would result in penalties starting from Rs 10 lakh and could go up to Rs 50 lakh.

Content creators who CNBC-TV18.com spoke said that there are various factors that contribute to being an influencer, other than just how many followers and/or followers they have.

“I think the term social media influencer is very strong and comes with a lot of responsibility. If you have real influence in your community, that’s when you qualify as a social media influencer,” said content creator and model Sakshi Sindwani (Instagram username: @stylemeupwithsakshi ).

Sindwani said that it doesn’t matter if one has 5,000 followers or 50,000, 1 lakh or a million followers, unless one does not have a positive influence on his community, one cannot call a social media influencer.

Reiterating the same, fashion, beauty and lifestyle content creator Ishita Mangal (Instagram ID: @ishitamangal) said that being an influencer is not correlated to the number of followers one has. has. “Influencers are creators with a sense of community and impact. You can have 1 million followers and not feel connected to the person or have 10,000 followers with a deep impact on your audience. It’s important to express opinions, interact with your audience, help your audience and give a personal touch to be able to ‘influence’,” she said.

Praachi Kapse, the founder of talent management company Peoplekind, said it doesn’t matter if one has 40,000 followers or one million, but their work should be such that people are actually pushed to buy the products. “If you post something on social media, people should want to go buy it, whether it’s lipstick, appliances, fashion brands, people should want to go consume that content, buy that product, follow this brand because you said so,” she said.

Travel content creator Aakanksha Monga (Instagram ID: aakanksha.monga) gave a rough breakdown of the type of influencers based on their number of followers/subscribers.

She said brands look at influencers in three categories – micro-influencers, mid-level influencers and macro-influencers. “Someone who is a micro-influencer is someone who has followers ranging from 5,000 to 25,000. So those who have 5,000 followers are also considered influencers because at the end of the day, 5,000 people, that’s a big number,” she said.

Meanwhile, Aanam Chashmawala (Instagram username: @aanamc), creator and founder of beauty cosmetics brand Wearified, said she believes that when content creation becomes a full-time job, it’s is when it comes to thinking of themselves as content creators, adding that the use of the term ‘influencer’ is debated according to her.

On the other hand, creator Prableen Kaur Bhomrah (Instagram username: @prableenkaurbhomrah) gave a ballpark figure of when a person reaches the level where they can influence their audience. “One can call himself a content creator after amassing a massive number of subscribers and a good following. To give a ballpark figure, it would be around 50,000 subscribers,” she said.

“It is very important to establish these guidelines”

Content creators have welcomed the government’s plan to issue new guidelines.

They believe the industry is growing at a rapid pace and it is important to have some form of regulation in place to build transparency and trust with their audience.

“I think it’s a step in the right direction. We definitely need some sort of organized way to sort of control this very fast growing industry,” Sindwani said, adding that once the guidelines of published ASCI, she and many other creators have been very proactive in disclosing every advertising partnership that has come their way so that the public can make informed decisions.

The Advertising Standards Council of India (ASCI) launched guidelines on influencer marketing last year.

Kapse said the disclosures are important because consumers somehow look to influencers for authenticity. “This authenticity cannot be built without trust, advocacy and authority,” she said.

Bhomrah said creators who might be starting their journey might find the guidelines a little scary, but it would only make them more cautious down the line.

Meanwhile, Chashmawala said the penalty, which she says should exist for sure, definitely seemed steep and would make more sense if it was in a ratio/percentage of the deal value instead of a number. overall.

“The penalties the government is considering imposing might be too heavy for some, or too tiny for mega-creators,” she said.

Monga also said the publication of the guidelines is very important. She thinks that ultimately it would make a difference for brands.

“I think brands also need to come up with very clear and distinct guidelines on how their product is marketed. So often they try to blur the lines by telling influencers that their products can be promoted more organically (by telling them not to mention it’s a sponsored post), if the new guidelines come out, that kind of request is out of the picture because the creators also know they can say no because they don’t don’t want to be fined,” she said.

However, she said it shouldn’t just be up to influencers to be fined, but also brands. “I think the responsibility also lies with the brand. It should be a two-way street, because the brief comes from the brand, not the influencers,” she said.

Mangal also said the penalty was much needed. “Influencers build a loyal following based on their honest recommendations and advice. When paid, they must post information so that the consumer can make an informed decision about their purchase,” she said.

She added that there must also be a mechanism in place to determine who can post recommendations, as it can be difficult for consumers to distinguish between genuine influencers and those who buy engagements such as followers, tastes and views. “Purchasing engagement should also lead to penalties, for the greater good of brands and consumers,” she said.

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LALIGA AND GALAXY RACER TRY TO TRANSFORM THE SPORTS MEDIA SCENE IN THE MENA REGION AND THE INDIAN SUBCONTINENT THROUGH A HISTORIC JOINT VENTURE https://jj990.info/laliga-and-galaxy-racer-try-to-transform-the-sports-media-scene-in-the-mena-region-and-the-indian-subcontinent-through-a-historic-joint-venture/ Wed, 07 Sep 2022 14:55:00 +0000 https://jj990.info/laliga-and-galaxy-racer-try-to-transform-the-sports-media-scene-in-the-mena-region-and-the-indian-subcontinent-through-a-historic-joint-venture/ – Sports giant LaLiga and multinational transmedia company GXR will each hold a 50% stake in the 15-year joint venture, designed to increase brand presence and target younger audiences– JV will tap into the audience of 1.3 billion under 30 across territories– The joint venture should generate 3 billion euros in turnover Dubai, United Arab […]]]>

– Sports giant LaLiga and multinational transmedia company GXR will each hold a 50% stake in the 15-year joint venture, designed to increase brand presence and target younger audiences
– JV will tap into the audience of 1.3 billion under 30 across territories
– The joint venture should generate 3 billion euros in turnover

Dubai, United Arab Emirates, September 7, 2022 /PRNewswire/ — LaLiga, spain high-level football competition, and Galaxy Racer (GXR), the dubaimultinational transmedia company, have signed a letter of intent paving the way for the formation of a 15-year joint venture (JV) that will transform the sports league brand’s presence in the Middle East and North Africa (MENA) and Indian subcontinent.

GXR, founded in 2019 by the group’s CEO Paul Royis the world’s largest esports, gaming and lifestyle organization with a presence in the MENA region, North America, South East Asia, South Asia and Europa.

The joint venture positions GXR as the local partner of LaLiga in the MENA market and the Indian subcontinent, establishing a historic first for the world of sports rights in the territories, which is expected to generate more than €3 billion in revenue.

Following the signing of the letter of intent, the parties entered into a period of exclusivity to conclude the details of the contract and the establishment of the JV. As agreed in the letter of intent, LaLiga and GXR will each hold a 50% stake in the new JV.

The JV will provide LaLiga with new avenues and opportunities to grow the brand’s presence in a key target region which is one of the youngest on the planet with over 1.3 billion people under the age of 30.

In addition, the joint venture will act as the media rights agency for broadcast and media rights for the MENA region and the Indian subcontinent.

The deal provides LaLiga with an innovative route to share its intellectual property (IP) through a local partner that already offers considerable market reach – GXR has over 500 million subscribers worldwide – and a platform -form of growth that leverages expertise in six key verticals: licensing, content creation, esports, influencer/talent management, merchandising and music.

Paul RoyCEO and Founder of Galaxy Racer said: “The LaLiga brand is powerful, but its potential remains untapped among Millennials and GenZers in the MENA region and the Indian subcontinent.

“Our opportunity is to connect with younger audiences in a way that resonates with them. Galaxy Racer has a market reach that will help unlock this potential and elevate LaLiga to an aspirational brand for target audiences in the region. .”

La Liga Executive Director Oscar Mayo added: “With the market about to enter a new era of growth, now is the right time to take our business in the region to the next level and attract the next generation of young sports fans to our competition.

“This historic partnership is set to boost the popularity of La Liga and football in the MENA region and the Indian subcontinent. Thanks to Galaxy Racer’s vast experience in the region as one of the biggest transmedia powerhouses to the world, we believe they are the perfect partner to help us reach new, new audiences and unlock the true potential of LaLiga in the region.”

“Partnering with Galaxy Racer is a major step in our international expansion strategy,” added Maite Venturageneral manager of LaLiga for the Middle East and North Africa, “This agreement not only ensures a bright future for football in the MENA region and the Indian subcontinent, but also for La Liga and our clubs.

“Success for us is seeing more young people playing and enjoying the game, we want to tap into the hearts and minds of Millennials and Gen Z. With Galaxy Racer’s expertise in the market, we will be able to really retain the fans and position LaLiga as a go-to brand for football and lifestyle.”

The deal will help LaLiga reach younger audiences in a meaningful way, through content creation and a cross-focus on gaming and esports, as well as new consumer products – from apparel to collection – and a wide range of activations ushering in a new way of thinking for the world of football and sport.

One of the highlights of the agreement is the creation of a production studio for the JV. The studio will leverage Galaxy Racer’s extensive experience in licensing, product development and content generation, production and broadcast in a region considered one of the fastest growing territories in sports. thanks to a significant investment pipeline in areas such as golf, boxing, F1 and horse racing in recent years, as well as the FIFA World Cup Qatar 2022, which is due to take place later this year.

Based in the United Arab Emirates, the JV will comprise a team of approximately 20 people dedicated to developing the brand and securing new business opportunities, with a board of directors of five, including the Chief Executive Officer (CEO). Maite Ventura. Luis CardenasCommercial Director of LaLiga MENA, will be Chief Commercial Officer (CCO).

The JV will work in coordination with the league delegates based in Morocco, Egypt, QatarSaudi Arabia, Turkey, Israel, India and the United Arab Emirates, a key component of regional growth.

Several LaLiga and Galaxy Racer collaborations are already in the works, including a documentary series, tournaments, merchandise, physical events and activations.

GXR will also host designer activities to showcase the LaLiga brand throughout the year and launch a roster of LaLiga-focused designers. As current LaLiga Football Ambassadors, the selected creators will represent LaLiga exclusively, traveling the world to promote themselves and LaLiga to fans around the world.

For media inquiries, please contact:
[email protected] / +971 5 8859 4526

For more information on LaLiga, please contact:
LaLiga Communications Department
[email protected]/ T +34 912 055 000 / M +34 616 035 335
LaLiga.es / @LaLiga on Twitter / LaLiga on Facebook / LaLiga on Instagram

Notes to Editors:
Sources:

1. Sports business, 2021 – https://www.sportbusiness.com/news/super-bowl-lv-shows-ratings-erosion/
2. Reader’s Summary, 2022 – https://www.readersdigest.co.uk/lifestyle/sport/how-young-people-are-reshaping-sports

About Galaxy Racer:

Galaxy Racer (GXR) was founded in 2019 by Paul Roy and is a transmedia powerhouse focused on esports, content creators, music and sports, with our competitive esports division, Nigma Galaxy having an impressive roster of ten esports teams in Dota 2, League of Legends, CS :GO, Fortnite, VALORANT, PUBG Mobile, BGMI and Free Fire.
Galaxy Racer has over 100 content creators across North AmericaMiddle East North Africa (MENA), South Asia, Europe and South East Asia (SEA), amassing over 500 million subscribers and generating over 2.5 billion monthly views.
Galaxy Racer offers live streaming and gaming talent brand endorsement deals, streaming deals, creator collaborations, digital rights management, monetization, offline event opportunities, management of their social media channels and content programming.
Galaxy Racer website: https://galaxyracer.gg  

For the latest Galaxy Racer news and activities, please follow us on:
Twitter: https://twitter.com/galaxyracedxb
Instagram: https://www.instagram.com/galaxyracedxb
Youtube: https://www.youtube.com/c/GalaxyRacer
Facebook: https://www.facebook.com/galaxyraceresports
LinkedIn: https://www.linkedin.com/company/galaxy-racer-dxb

About La Liga

LaLiga is a global, innovative and socially responsible organization, leader in the leisure and entertainment sector. It is a private sports association made up of the 20 sports limited companies (SAD) and clubs of LaLiga Santander and the 22 of LaLiga SmartBank, and is responsible for organizing professional football competitions in Spain. LaLiga is the football competition with the most followers on social media in the world, with more than 158 million followers on 17 platforms in 20 different languages. With its headquarters at Madrid (Spain), it is present in 41 countries through eleven offices and 44 delegates. The organization carries out its social work through its Foundation and was the first professional football league in the world to create a league for footballers with intellectual disabilities: LaLiga Genuine Santander.

SOURCE Galaxy Racer

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