Comcast and FaceForward Productions Team Up for Upcoming ‘The Black Beauty Effect’ Docuseries – Deadline

EXCLUSIVE: Comcast NBCUniversal and FaceForward Productions have announced their partnership for the upcoming docuseries The black beauty effect, releasing this fall exclusively on the Black Experience channel on Xfinity. From creator and executive producer Andrea Lewis (Degrassi: the next generation), Emmy nominee CJ Faison (Giants and Junebug), Jackie Aina, Kahlana Barfield Brown and Comcast’s Keesha Boyd, the docuseries will take a close look at social change, past and present, within the beauty industry, through the lens of the successful black women who led load.

The black beauty effect is a three-part documentary series that captures the current evolution, revolution and disruption within the beauty industry. Black beauty influencers, celebrities and entrepreneurs have picked up the torch passed down from their pioneering predecessors. Each hour-long episode examines a different aspect of beauty – hair, skin and makeup – through the lens of some of the beauty industry’s most iconic actors. The black beauty effect peels away the gorgeous glow we see in ads for telling the ugly truths that have plagued the beauty industry for far too long.

The black beauty effect is one of my dream projects,” said series creator Andrea Lewis. “As someone who grew up in the TV and movie industry, I’ve sat in more makeup chairs than I can count, and experienced the good, the bad, and the ugly of what it’s like to be a black woman and navigate the beauty space. I’ve always wanted to create a story that captures the fullness of our impact in the beauty industry, celebrity makeup artists, editors of black beauty and the countless beauty content creators. They have all helped illuminate our impact. Comcast Xfinity has been amazing, and we couldn’t have asked for a better partner who not only believes in our story, but also brings all his support for black filmmakers.

“We are thrilled to work with creator Andrea Lewis and FaceForward Productions to present the exclusive premiere of The black beauty effect to the Black Experience channel on Xfinity, furthering our company-wide mission to invest in authentic black stories and amplify the voices that deserve to be heard,” said Keesha Boyd, Executive Director, Multicultural Video & Entertainment, Xfinity Consumer Services and Executive Producer of The Dark Beauty Effect. “Through this partnership, we hope to highlight and celebrate the contributions of the black community to the beauty industry, while shining a light on the stories of women who have pushed for needed change.”

The black beauty effect is directed by Kwanza Nicole Gooden and produced by FaceForward Productions. The series was created by Andrea Lewis, who serves as executive producer along with CJ Faison, Jackie Aina and Kahlana Barfield Brown. Emmy-nominated Takara Joseph and Summer Griffiths serve as producers, alongside Andrena Hale as showrunner.

“The team at FaceForward Productions jumped at the chance to produce and bring The Black Beauty Effect series to life to continue to elevate and amplify the majesty and ingenuity of black women. This series sets the stage to create a cultural movement around the world, honoring the contributions of black women and their deep-rooted influence in the beauty industry. In the spirit of our company’s mission to capture the shared human experience through a forward-looking and culturally nuanced lens, we knew joining forces with Andrea Lewis and Comcast would provide the perfect partnership,” said CJ Faison, Founder/CEO of FaceForward Productions. .

Participants include:

Beauty and EP influencers Jackie Aina and Kahlana Barfield Brown former ESSENCE editor Mikki Taylor, influencer and co-founder of Melanin Hair Care Whitney White, executive vice president and COO of beauty and personal care for the North America at Unilever Esi Eggleston Bracey, NY Times bestselling author, journalist and second-youngest editor in Condé Nast history Elaine Welteroth, CEO of Sundial Brands Cara Sabin, beauty director of Cosmo Julee Wilson, beauty editor InStyle Principal Kayla Graves, InStyle Beauty Director Maya Allen, Actress, Singer, Author and Activist Amber Riley, Allure Editor-in-Chief Jessica Cruel, Digital Editor-in-Chief for Allure Jihan Forbes, Creative Marketing Manager at Instagram Brooke DeVard Ozaydinli, makeup artist, author and first black spokesperson and ambassador for Revlon and Covergirl Sam Fine, vice president of marketing at Thri ve Causemetics Tiffani Carter, celebrity hairstylist, beauty expert and entrepreneur Kim Kimble, visionary hairstylist Ursula Stephen, celebrity hairstylist Chuck Amos, influencer Shalom Blac, beauty vlogger and activist Nyma Tang, beauty influencer Ellarie, model, influencer and entrepreneur Choyce Brown , drag queen and comedian Bob The Drag Queen, Founder of The Lip Bar Melissa Butler, Co-Founder of Topicals Olamide Olowe, Founder of Marsha’s Makeovers and MUA Marsha Page, Vice President of Marketing at Ulta Beauty Karla Davis, CEO and Founder of ‘Ami Colé Diarrha N’Diaye, CEO and Co-Founder of Mented Cosmetics KJ Miller, Creative Director of L’Oreal Sir John, Director of Face and Multicultural Beauty at L’Oreal Balanda Atis, CEO of Black Opal Cosmetics Desiree Rogers , Founder of Carol’s Daughter Lisa Price, Owner of Aglow Dermatology Dr. Dina Strachan, Professor in the Department of American Studies at California State University, Ful lerton Kristin Rowe, Sabrina Strings PH.D. Associate Professor of Sociology, award-winning board-certified dermatologist and AAD member Dr. Jeanine Downie and more.

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