Ecommerce Product Releases: April 17, 2022

Here’s a list of product releases and updates for mid-April from companies that serve online merchants. There are updates on digital products, social commerce, metaverse, QR codes, local sales and selling on Amazon.

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E-commerce product launches

Dropbox launches Shop open beta. Last year, Dropbox Shop launched in private beta. It is now available in open beta, allowing content creators to sell and share their digital content directly from Dropbox. With the new version, sellers can customize their storefront and URLs, embed HTML codes, and add tipping features. The Dropbox Shop beta is available to individual users on the Basic, Plus, and Professional plans in the United States. Users on a team account or outside of the United States can join the waitlist.

Dropbox Store

WooCommerce and Pinterest announce partnership. WooCommerce, the WordPress e-commerce plugin, and Pinterest, the visual discovery and shopping platform, have announced a partnership. The new Pinterest Extension for WooCommerce, available on the WooCommerce Marketplace, allows merchants to offer shopping features directly from their Pinterest accounts. Merchants can create or connect a Pinterest for Business account and automatically sync their product catalog into navigable pins. By installing the Pinterest tag, merchants can measure and optimize ad conversions.

Noissue acquires Tapkit. Noissue, a New Zealand-based sustainable packaging provider, has acquired Tapkit, a provider of tools for creating microsites and dynamic QR codes. The acquisition will help integrate Tapkit’s QR code technology into Noissue’s personalized sustainable packaging – adding the codes (printed as 2cm squares) to Noissue’s personalized products such as boxes, hang tags, cards, coasters, mailers and tape. Displaying a dynamic QR code on the packaging allows brands to engage, engage and educate the customer at the time of unboxing. The acquisition is Noissue’s first, following a recent $10 million Series A funding round led by Felix Capital.

Meta is testing new tools in Horizon Worlds. Meta is trying out several new tools to allow creators to monetize what they build on its Horizon Worlds virtual reality platform. Meta is rolling out a test with a handful of creators to sell virtual items and effects in their worlds. Creators who sell items will see a trade tab and gizmo media player when in create mode, allowing them to add purchasable items. Meta is also testing a Horizon Worlds Creator Bonus program for US participants. Bonuses come in the form of monthly goal-based programs where creators get paid based on goal progress at the end of the month.

Screenshot from YouTube video,

New Meta tools will allow creators to monetize virtual goods on its Horizon Worlds platform.

Momentum Commerce launches the Amazon Insights platform. Digital retail consultancy Momentum Commerce has announced the launch of a platform for Amazon business insights. The platform connects years of Amazon research and product data with information from Seller Central and Vendor Central. It also provides brands with progress reports on advertising, inventory, digital shelf, and other business functions. Additionally, users can compare metrics against competitors and use search tools to illuminate the “state of play” of various categories on Amazon when investigating product launches.

Parcll announces a partnership with EasyPost. Parcll, a global e-commerce logistics provider, and EasyPost, a shipping software provider, announced a partnership that allows US domestic and cross-border shippers to access Parcll’s last-mile delivery services on the EasyPost platform. . Merchants can purchase Parcll’s domestic delivery services, including ‘zone hopping’ and its duty-paid last mile cross-border services, via EasyPost.

Syte unveils Discovery Stories. Syte, a retail product discovery platform, announced the launch of Discovery Stories, a mobile-first user interface for product recommendations and discovery experiences on brand and retailer websites. Discovery Stories provides the look and feel of social media “stories” to enhance the shopping experience for customers.

Screenshot of the Syte home page.

System

Nextdoor launches ads. Local community platform Nextdoor announced Ads, an extension of the company’s self-service campaign management platform for businesses that advertise on Nextdoor. By providing a guided experience, Nextdoor Ads claims to enable brands to build stronger brands with local audiences, turn neighbors into customers, and grow their business through advertising.

Experlogix integrates with Microsoft Dynamics 365 Commerce. Experlogix, a cloud-based CPQ (configure, price, quote) and document automation software, announced an integration with Microsoft Dynamics 365 Commerce, which helps retailers connect physical and digital stores. The integration will help customers and resellers select valid product configurations through an interface that includes dynamic visualizations of up-sell and cross-sell messages. Experlogix CPQ eliminates ordering and pricing errors, reduces product returns, and provides a self-service shopping experience.

Orient partners with Google Cloud. Oriient, an indoor location service, partners with Google Cloud to create a joint in-store navigation and proximity marketing offering. Orient will live in Google Cloud’s integrated package service and will be available on Google Cloud Marketplace. Indoor location services enhance the physical shopping experience by giving stores more visibility for consumers while creating digital touchpoints.

Screenshot of the Orient homepage.

Orient

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