Government asks Twitter and YouTube to remove fragrance ad that sparked outrage



The Department of I&B on Saturday asked Twitter and YouTube to remove perfume brand advertising videos from their social media platforms that sparked outrage for “promoting the culture of gang rape”.

In letters to Twitter and YouTube, the Ministry of Information and Broadcasting said the videos were “harmful to the portrayal of women in the interest of decency and morality” and in violation of technology information (guidelines for intermediaries and code of ethics for digital media).

The videos from perfume brand Layer Shot sparked outrage from a large swath of social media users, who claimed the ad was aimed at promoting sexual violence against women.

“The Ministry of Information and Broadcasting has learned that an inappropriate and derogatory advertisement of a deodorant has been circulating on social media. The Ministry has instructed Twitter and YouTube to immediately remove all instances of this advertisement,” it said. said an official spokesperson. said.

The ministry, in letters to Twitter and YouTube, said the Advertising Standards Council of India (ASCI) also found the videos in breach of its guidelines and asked the advertiser to suspend the advertisement on an immediate basis.

“Smokin’ to cringe-worthy advertisements of ‘Shot’ perfume. They show toxic masculinity in its worst form and clearly promote gang rape culture! and strong action,” said Delhi Commission Chairperson Swati Maliwal for women.


“How are these kind of ads approved, sick and downright disgusting. Is @layerr_shot full of perverts? Second ad with such disgusting content from Shot,” said Rishita, who described herself as an influencer social media, on Twitter.

“The ad is in serious violation of the ASCI code and against the public interest. We have taken immediate action and notified the advertiser to suspend the ad, pending investigation,” the statement said. ‘ASCI on Twitter, responding to outrage over the ad.

(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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