Immortals and Bitstamp Announce Crypto Partnership

North American Esports Organization Immortals entered into a three-year partnership with the cryptocurrency exchange Binary stamp.

Bitstamp will become the organization’s official cryptocurrency exchange, as well as a “founding partner”. The two companies will collaborate on a series of activations, including the creation of a new team of content creators.

Image credit: Immortals / Bitstamp

RELATED: Guild Esports signs £4.5m partnership with crypto exchange Bitstamp

Immortals and Bitstamp will work together on three large-scale initiatives during the partnership. One of them is Team Bitstamp, a team of content creators who will serve as Bitstamp ambassadors and create giveaways and feeds aimed at promoting cryptocurrency.

The second project is “Immortals Invasion”, which is a set of activations planned for the 2022 League of Legends World Championship in North America. This includes in-person events, activations, vlogs, and other types of content. Finally, Immortals and Bitstamp announced the LCS Trigger Program, a rewards program for LCS viewers.

Jordan Sherman, CEO of Immortals, commented, “It is a priority for us as an organization to show up for our community and bring value to it through innovative partnerships like this with Bitstamp, the oldest crypto exchange in the world. This partnership will further enhance the Immortals fan experience with real, tangible benefits that bridge the worlds of crypto and gaming.”

RELATED: Immortals secures League of Legends naming rights deal with Progressive

According to the release, the partnership will allow Immortals to explore future crypto integrations and NFT activations. Both entities also highlighted the importance of cryptocurrency education as one of the main aspects of the partnership.

Interestingly, this isn’t Immortals’ first time partnering with a crypto company. The North American organization previously partnered with Fetch.ai for an influencer campaign.

Esports Insider says: After Guild Esports partnering with Bitstamp in January 2022, Immortals does the same a month later. The partnership looks extremely lucrative and will play an important role in future content efforts for Immortals.

Follow ESI on Instagram

Comments are closed.