Koji Billboards Offer A New Way For Internet Creators To Get Paid



Just when you thought the creator economy had commodified all facets of social media content, now you can rent a “billboard” space on your links page in the bio.

Billboards is a new feature in the Koji app development platform that allows users to purchase space on the link page in a creator’s bio to display or advertise their own content. The creator who rents the space can set their price and approve or reject the submission.

“Using billboards as advertising space for brands is perfectly fine, and that’s what people do,” says Dmitry Shapiro, CEO of Koji. “But I think the much wider and more interesting use of billboards is this opportunity that creators are now giving fans to engage with.”

Li Jin, founder and managing partner of venture capital firm Atelier Ventures and a leading voice in articulating the new dynamism of the designer economy, was the first to try out billboards last month. and won $ 100 when someone purchased space on their bio link page to promote COVID-19 vaccinations.

With the current rise in interest in independent creators and the services for them, link-in-bio tools have become an increasingly vital component of a creator’s profile, where they can bring their disparate businesses together. in one link. Linktree has emerged as a major player, with more than 12 million users and investors injecting $ 45 million in Series B funding in March.

This kind of momentum in space has led Shapiro to pivot his business to become a one-stop resource for all things linking in bio.

Koji, which launched last year, initially aimed to allow users to remix digital content, i.e. customize templates for selfies, memes and web games created by independent developers and internal.

“There were all kinds of these primordial and simple experiences,” Shapiro says. “And then people started creating things that fit into that designer bucket of economics.”

[Photo: courtesy of Koji]

As the universe of creators grew, Koji apps geared towards financial transactions, including tip jars and content behind payment walls, began to appear on the platform, and Shapiro and his team noticed that the creators used them on their link pages in the bio. “As we watched what was going on in nature, the power of what we had built was evident,” Shapiro says. “So we looked at it.

Koji has its own link in bio feature which is free, compared to some competitors which charge a monthly fee. Koji takes a cut of the apps that are used. With billboards, for example, Koji and the developer share 15%, with the rest going to the creator.

For Shapiro, Koji is ready to lead the charge in what he sees as the Creator Economy 2.0: bundling and facilitating paid content right into a link page in the bio.

“When we look at all the innovations that are happening, you also see a lot of fragmentation,” Shapiro says.

He argues that while platforms like OnlyFans, Patreon, Cameo, etc. have clearly proven their worth in the creator economy, it forces the creator and their fans to keep up with content requests and payments on so many sites.

[Photo: courtesy of Koji]

“These are amazing companies, but in the 2.0 designer economy, these are just features,” he says. “Being able to request a personalized video shouldn’t force me to join another network. I should just be able to do it on a creator’s profile. “

Creators using the link feature in Koji’s bio can add the link to any of their social profiles. Once fans click on the link, they can access a myriad of paid content options right from that page, instead of linking to Cameo or OnlyFans.

While users can still create custom web games and memes through Koji, Shapiro’s main goal is to elevate the bio link experience to help make the creators economy more efficient.

“There are more than 50 [link-in-bio] companies, and that’s great. But we’re definitely the only company with the rest of the solution, ”Shapiro says. “We beat a thousand when we approach [creators] who use these other services and say, here is our offer, free, more powerful, customizable, more expandable. There is no reason not to change.


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