Mumbrella Summer Shorts Series – ep. 16

Unless you live in Perth Australia will see a bit of rain today.

But don’t let that stop you from finding out what’s going on in the world of marketing, advertising, and media. Mumbrella’s Summer Shorts series continues to keep you in the know.

Check back to this page for updates throughout the day and be well.

Short shorts

  • McCann London has recruited BBH Managing Director Polly McMorrow to be its new CEO. McMorrow will join in the spring replacing Sheryl Marjoram, who recently returned to her native Australia to become CEO of DDB Group Sydney. (Learn more about advertising)
  • Tinder has named VaynerMedia as its global media agency. (Interactive Marketing)
  • Building materials maker James Hardie has fired chief executive Jack Truong after employees complained about his aggressive behavior. (ABC)
  • M&C Saatchi has confirmed a “preliminary approach” from ad technology company Advanced / AdvT. M&C Saatchi shares jumped a further 8% today following the announcement of a preliminary takeover offer from tech mogul Vin Murria. (Publication in the media)
  • On the second day of the Pink Test, live, free coverage of the Ashes Test series by Seven reached 3.4 million people and peaked at 1.6 million. Second-day coverage throughout the day averaged 929,000 viewers nationwide, up 24% year-over-year. The second session drew 876,000 viewers nationwide, while all sessions dominated their time slots, ranking # 1 among 25-54, 16-39 and total attendance. Seven delivered 78% of the Ashes broadcast audience nationwide. In the capitals, Seven recorded a commercial audience share of 62.7% for the entire population and 66.1% for 25 to 54 year olds during the day.
  • Greencross brings in Nick Adams as the new director of clientele as its former director of marketing, Adriane McDermott, launches his own brand of low-alcohol spirits, Tanica. (CMO)
  • Foxtel Group has obtained the exclusive rights to the Australian golf program 2021/22. The PGA Australian Championship will be broadcast live and for free on Kayo Freebies from January 13-16.
  • Boutique Fitness Studios has appointed Jacinta McDonell of Anytime Fitness, as Director, Board Member and Investor. McDonell is the co-founder of Anytime Fitness Australia, a member of the Fitness Industry Roll of Honor and a director of the Hunger Project National Board. (Australian Leisure Management)
  • The BBC appoints Deborah Turness, CEO of ITN, CEO of BBC News and Current Affairs, to replace Fran Unsworth, who resigns at the end of January. (Variety)

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  • Publicity officials don’t think Novak Djokovic’s likely absence from the Australian Open will have too much of an impact on ratings for the event, which will be broadcast on Nine Entertainment. Spinach Advertising chief executive Ben Willee noted that Australian Open scores are determined by a range of factors, including whether there is an Australian player “who’s come a long way.” Willee and Mumbrella, content manager Damian Francis, suggest that an increase in COVID-19 cases could help ratings, Willee noting that an increase in cases means people are more likely to stay home and watch television. (The Australian)
  • Meal kit company My Foodie Box will debut on ASX on January 7, after raising $ 6 million through what was an oversubscribed IPO. It will use the money raised to expand its operations from its Perth base, initially focusing on Sydney and Melbourne. My Foodie Box will compete with Hellofresh and Marley Spoon, while it has a partnership with the only distributor of Thermomix devices in Australia. (The Australian)
  • LinkedIn plans to launch interactive, audio-only live events this month in beta for select creators and a video release in the U.S. Spring. (Technical)
  • Video games are “one of the most scalable, cinematic, high-quality channels of content you can possibly engage with,” said Cary Tilds, director of strategy and operations for the games advertising platform. Frameplay video, in an interview with consultant Zach Rodgers at Beet. Beetroot retreat on television.
  • Mindshare Global CFO Joins You & Mr Jones Media. Dawn Dickie is leaving WPP after 27 years and will be reunited with former Mindshare CEO Nick Emery. (Asia Campaign)
  • Amazon said it has sold more than 150 million Fire TVs globally, and the streaming device is one of its best-selling products on Black Friday. The company also announced its partnership with Ford, BMW and Stellantis to add Fire TVs to car makers’ in-car entertainment systems, Variety reports. As a result, Fire TVs – equipped with the Alexa voice assistant, which can display entertainment options on demand – will be included in the 2022 Ford Explorers and Jeep Grand Cherokees, among other models. (LinkedIn)

  • Mars Wrigley is the last longtime Super Bowl announcer who plans to sit on the sidelines for the 2022 game. The candy distributor does not plan to advertise brands such as M & M’s, Skittles or Snickers during the game. next month. (Age of ad)
  • Event software companies MeetingPlay and Aventri merged and received growth capital investment from Sunstone Partners and Camden Partners.
  • Mastercard and McDonald’s have reached a deal whereby the payment provider acquires QSR’s personalization technology company, Dynamic Yield. (CMO)
  • Patreon says creators made $ 3.5 billion from subscriptions from 2013 to December 2021, up from $ 2 billion in November 2020. (The Information)
  • BuzzFeed, a 15-year-old company, went public in December. Vox Media, another digital medium, is considering a similar leap. (News @ Northeast)
  • The New York Times Co. has agreed to buy subscription sports site The Athletic in a deal valued at around $ 550 million, according to multiple reports. (Publication in the media)
  • Microsoft became the new owner of the global programmatic marketplace, Xandr, after its former parent, AT&T, signed the agreement. (CMO)
  • IBM has appointed Paul Burton as Managing Director of its Asia Pacific (APAC) business. Burton succeeds Brenda Harvey, who is returning to the United States to take a leadership role with IBM. (
  • A report, GroupM’s “2020-21 Consumer Tech Preferences” study, based on a survey of 1,000 American adults in December, finds that fewer Americans want to adopt new technologies in their homes and a dramatic drop in those who adopt Internet of Things applications. (Publication in the media)

  • Rokt saw his company valuation rise to US $ 1.95 billion after raising $ 325 million in a Series E funding round led by Tiger Global. (CMO)
  • British Race Director James Oldring has been appointed Managing Director of Perth Racing. (Economic news).
  • Ad-tech firm Smartly is taking over London-based Ad-Lib for $ 100 million. (City AM)
  • Indiegogo has hired its very first Marketing Director – Kristen Sager – and will increase ad spend by 40% as competition intensifies with Kickstarter and GoFundMe. (Business intern)
  • Spotify features call-to-action cards, a visual advertising format for podcasts that places clickable cards on show and episode pages. (Technical)
  • Talent platform Upwork Inc. has chosen Melissa Waters as their new Director of Marketing. Waters was previously global vice president of marketing at Instagram, a division of Meta (formerly Facebook). (Staffing Industry Analysts)
  • Streaming service provider Cinedigm has entered into a deal to acquire Digital Media Rights (DMR), a diverse streaming, advertising and content distribution company that was founded over a decade ago by veterans of the media industry Michael Hong and David Chu. DMR is a global distributor of feature films and TV series for the streaming ecosystem, with more than 7,500 titles in distribution and 10 channels aimed at passionate audiences, six of which are free streaming TV channels funded by advertising (FAST) and / or video on demand apps (all apps have premium ad-supported VOD and subscription options). (TV technology)
  • Consumption of traditional forms of media – including books, music, and television – has little effect on adult well-being in the short term, according to a new study published in Scientific Reports. (Medical Life Sciences News)
  • Wunderman Thompson has teamed up with Odyssey and built a bespoke metaverse. (Little black book)

  • Integrated marketing agency Grapes has appointed Partha Sengupta as creative director. He will be based in the agency’s Delhi office and will report to Shradha Agarwal, COO and head of corporate strategy. (Mint)
  • Evolved Search has promoted Tom Etherington to Managing Director. Agency co-founders Ian McIntosh and David Watts will become CEO and CTO, respectively. (Prolific north)
  • Corona launches a new alcohol-free beer mixed with vitamin D called “Sunbrew”. Sunbrew is the very first non-alcoholic beer to contain vitamin D, according to Corona Global Vice President Felipe Ambra, with 30% of the daily value of vitamin D per 330ml serving in Canada, the largest market where it will be introduced. (Age of ad)
  • Meanwhile, Gray Goose owner Bacardi unveiled his first non-alcoholic “spirits” brand, Palette, which was created to enhance non-alcoholic cocktails. (trade in spirits)

  • Eric Pugh has been appointed Muny’s new Director of Marketing effective January 1, 2022. He will lead all marketing and communications for the theater’s artistic and institutional programming and branding. (Broadway world)
  • Flash is looking for a home page editor. (LinkedIn)
  • User Created Content (UCC) accounts for 39% of media hours, compared to 61% for traditional studio media, according to a new study from the Consumer Technology Association (CTA) and YouGov. Teens spend 56% of their time on UCC while consumers aged 55 and over spend only 22% of their time. Twice as many consumers report difficulty finding something to watch on traditional TV or a recorded DVR than on UCC platforms like YouTube, Instagram, and TikTok. (Marketing dive)
  • PETA supporters will travel to Liberty Media headquarters today to push its subsidiary GCI – an Alaskan Internet service provider – to stop sponsoring the Iditarod dog race, in which more than 150 dogs have died. The event follows PETA’s recent share buyback of Liberty Media to lobby at the company’s annual meetings of shareholders. (

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