Olivia Jade, Patreon Money, TikTok Brand Deals
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly review of the activities of influencers, creators and social media platforms. Sign up for the newsletter here.
In this week’s edition:
Olivia Jade Giannulli’s influencer return is in full swing.
In recent months, she has started posting regularly on social media, working with brands and doing affiliate marketing.
His rebound comes two years after his parents, Lori Loughlin and Mossimo Giannulli, were first charged with conspiracy and fraud related to the infamous college admissions scandal.
When the headlines grabbed the headlines in 2019, Olivia Jade was already an established influencer with over a million subscribers on YouTube and Instagram.
But as the scandal grew, her influencer career derailed as brands like Sephora and Amazon abandoned her.
Sydney Bradley explained how Olivia Jade is rebuilding her influencer business:
Her influence comeback began in earnest in December 2020, when she spoke publicly about the scandal for the first time on an episode of “Red Table Talk.”
Olivia Jade shared links to products using affiliate links from the RewardStyle platform.
Recently, she posted sponsored content with the Revice Denim and White Fox Boutique brands (she said she was donating an unspecified amount of money as part of this partnership).
While Olivia Jade’s influencer activity rebounds, she has yet to work with brands as big as Sephora and Amazon.
Check out the full story of Olivia Jade’s influencer comeback, here.
The podcast hosts Patrick Hinds and Gillian Pensavalle’s
has over 44,000 paying members.
It’s one of the top 10 earners on the platform, Patreon said.
I wrote about how they make money and how they got started on Patreon:
Hinds and Pensavalle promote Patreon membership in their ad-supported episodes, which are available for free on Spotify and Apple Podcasts.
They offer a variety of exclusive ad-free content on Patreon, including videos, chats, and live broadcasts for paid members.
Their membership has four levels, ranging from $ 5 to $ 20 per month.
âPodcasting is exploding right now and we are seeing it on our platform,â said Julian Gutman, Product Manager at Patreon.
Check Out The Full Story On How To Use Patreon To Make Money From Podcasting, here.
Annelise Campbell quit her marketing job to create an agency focused on diversity and inclusion.
Campbell launched CFG, an influencer marketing and talent management company, at the end of 2019.
CFG now represents 30 influencers and Campbell describes the management company as “deliberately diverse, intentionally inclusive”.
Sydney wrote of how Campbell started the business:
Campbell manages her clients’ invoices, content schedules and makes sure they are on track to meet their revenue goals
Very early on, she hired an independent lawyer to review the contracts.
Last year, Campbell reached out to agencies and asked how his influencers can help them create content as production facilities were closed during the pandemic.
CFG’s roster is made up of creators of color, many of whom are âmicroâ influencers, a category of influencers who typically have fewer than 100,000 followers.
Learn more about starting a talent management business, here.
Gohar Khan created his TikTok account, @goharsguide, in September to help students enroll in college.
He now has over 880,000 subscribers and has earned approximately $ 3,500 from branded offers.
Khan has worked with brands such as study tools company Quizlet and the Rise scholarship program.
Molly Innes wrote about how he works with brands and how TikTok has boosted his consulting business:
He charges $ 500 for a single promotional video on TikTok.
TikTok also helped promote its student counseling startup, which employs a dozen student consultants.
âEvery day I get a lot of DMs on Instagram and a ton of emails from different companies trying to sponsor me,â Khan said. “The last thing I want is to advertise to my viewers that I don’t really believe in.”
Learn more about his business of creating as a college influencer, here.
More industry coverage from Insider creators:
Start of the creative economy of the week:
Maven, an online course platform for creators, raised $ 20 million in a Series A round led by Andreessen Horowitz.
The company runs courses and workshops for influencer industry experts such as Atelier Ventures’ Li Jin and Instagram entrepreneur and influencer Louise Thompson.
Registrants pay a flat rate to take courses at the same time as other students. The company said four courses on its platform have grossed more than $ 100,000 since its launch three months ago.
Each week, Insider provides an overview of news about hires, promotions and other announcements from creative companies. This week includes updates on Loaded, Jellysmack and Facebook.
Read the full recap of the Creators Industry Movements here.
TikTok’s hottest hashtag of the week:
TikTok is where trends often start in 2021. Each week we highlight a trending hashtag on TikTok, according to data provided by Kyra IQ.
This week’s top hashtag: #buildabish
The percentage increase over the last 7 days: 1,635%.
This trend centers on TikTok star Bella Poarch’s new song, “Build a Bitch.” Poarch has 68 million subscribers on TikTok, and she is known for her viral lip-syncing video on the song “M to the B,” which has 604 million views.
This week from Insider’s digital culture team:
Colleen Ballinger has been one of the best YouTubers over the past decade.
Videos from her “Miranda Sings” channel and her own personal channels have gained billions of views.
Insider journalists Rachel E. Greenspan and Moises Mendez II have written about Ballinger’s rise to fame.
Recently, she sparked negative reactions online for using AAVE, or African American Vernacular English, when she joked about “Gen-Z slang.”
Learn more about Ballinger’s rise to online fame, here.
Learn more about digital culture:
Here’s what else we read: