Pinterest invests in Vochi video editing app


The content creation space has boomed since the start of the pandemic. Apps like Pinterest have always been popular with users, and being locked has opened it up even more, so what better way to extend its already popular hold on users than to add video editing to the services it offers?

When it was founded in Silicon Valley in 2009, Pinterest was created so that users could be inspired by the ideas they find there, create their own, and even purchase the items on their various Pins. It covers all industries and services, from beauty and construction to recipes and nutrition, fashion and agriculture. The progression towards adding video editing to existing services is natural. If you look at the flyers from offermate.co.uk they showcase a number of stores with tools or products that you would then use to create pins, boards or videos on Pinterest – Avon makeup and a variety of products. Sainsbury, Primark etc., among other stores.

What is Vochi?

Founded in 2019 by Ilya Lesun, Anna Bulgakova, Vasily Kasnitsky and Sergei Malyutin, and incubated by Andrei Avsievich and Yury Melnichek of Bulba Ventures, Volchi is a video editing app that uses unique AI-based technology. The app allows you to apply filters in real time to your photos, stories and videos. You can also make quick edits and add video and photo effects to your shorts. Vochi, moreover, has an aesthetic video editor, and this feature allows you to crop your video clip and create a movie by adding filters for the videos. If you are an aspiring vlogger / content creator or a filmmaker who wants to take your content to the next level, Vochi is a great place to start.

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How will it work with Pinterest?

As mentioned earlier, adding a video editing tool to Pinterest’s portfolio is a smart business move. Content creation is a booming field and developing tools that will make it easier for Pinterest users to grow their subscriber base and allow content creators to monetize their work. Considering that Pinterest is mostly made up of images and videos, adding Vochi will allow users to personalize content that will inform and post products or services in their own way. It will also make their content more accessible and also encourage more clicks from users.

Pinterest as an existing content platform will now improve its main focus and make it easier for users and creators to get a practical idea of ​​the products / services. When you put the power or the tools in the hands of users to present their content in their own way, magic is created, the kind that draws more people in and expands the mind to other ways of seeing and doing things. . The union of Pinterest and Vochi is therefore beautiful.

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When will it start?

Vochi will remain a separate app for now until the two teams gradually merge.


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