Robert Kyncl to step down as YouTube chief commercial officer in 2023

Robert Kyncl will leave YouTube in early 2023 after more than 12 years as a senior executive at the video giant. He most recently served as YouTube’s chief commercial officer, helping to build it into a multi-billion dollar powerhouse.

Kyncl’s departure was announced Monday in a memo to YouTube staff by CEO Susan Wojcicki, a copy of which was obtained by Variety.

Kyncl is leaving “to begin the next chapter of his career,” Wojcicki wrote. “Under his leadership, YouTube forged new relationships and partnerships across music, traditional media and technology, and our ecosystem of creators. Without him, ‘YouTuber’ wouldn’t be a household term. .”

Mary Ellen Coe, a 10-year Google veteran who most recently served as president of Google Customer Solutions, oversaw the internet company’s global advertising business for midsize and small businesses. Prior to joining Google in 2012, Coe was a partner at McKinsey & Co. for 12 years advising consumer, media and technology companies. She sits on the board of Merck & Co. and was on the board of Whole Foods when the grocery chain was acquired by Amazon.

“I have had the privilege of working with Mary Ellen over the years and she is a smart and effective leader who cares deeply about our users, our partners and her staff,” Wojcicki wrote in the memo. .

Kyncl, amid its engagement and revenue successes at YouTube, has also had some hiccups. He led the creation of YouTube’s original content team, initially intended to form the basis of YouTube’s subscription service and become a rival to Netflix or Hulu. It didn’t work – and YouTube shut down most of its original entertainment projects. Before joining YouTube in 2010, Kyncl worked at Netflix for over seven years, most recently as vice president of content.

Read Wojcicki’s memo to YouTube staff:

Hello everyone,

After 12 years of building YouTube’s business organization into the powerhouse it is today, with a talented global team, millions of successful creators, and strong partnerships across multiple industries, Robert has decided to leave YouTube. in 2023 to begin the next chapter of his career. . Under his leadership, YouTube forged new relationships and partnerships across music, traditional media and technology, and our ecosystem of creators. Without it, the term “YouTuber” would not be a common term. Thanks to Robert and his management team, we are a significant contributor to the media industry, having paid over $30 billion to creators, artists and media companies over the past 3 years. We owe much of our growth and impact to Robert’s leadership, and I want to celebrate his incredible contribution to YouTube.

The change gives us the opportunity to review where we are and where we need to go, and I’m really pleased to share that we have hired a new chief commercial officer, Mary Ellen Coe, to lead the commercial organization. Mary Ellen has spent the past 10 years at Google, most recently as President of Customer Solutions at GBO, serving millions of customers and thousands of partners worldwide. She has extensive experience working with small businesses and can bring that expertise to our work with creators, many of whom are their own small businesses. Prior to Google, she worked in the consumer, media and technology industries for over a decade as a partner at McKinsey & Company. I have had the privilege of working with Mary Ellen over the years and she is a smart and effective leader who cares deeply about our users, our partners and her staff. She will start on October 3rd and will report to Christina, Gautam, Lyor, Pedro, Tara and our recently hired Vice President of Product Partnerships, Miguel.

Given the complexity of our business, I appreciate that Robert is staying on to ensure a smooth leadership transition and complete key projects in the music and product partnerships.

I want to thank Robert for his dedication to YouTube for all these years. He is exceptional at what he does and I am very grateful to him for the many years we have been able to work together. I will miss his frankness, his authenticity and his humor.

And please join me in welcoming Mary Ellen to YouTube.

Thanks,

Susanna

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