Rumble moves its advertising inventory to its own advertising center


Today, the Rumble video platform announced that a significant portion of its ad inventory is deployed through an alpha version of its ad marketplace instead of public ad exchanges. The company will roll out the market in stages during 2022. Ultimately, all announcements on Rumble’s platform will be served through Rumble’s own advertising system. The advertising market will provide a real alternative to the current advertising ecosystem by including real-time bidding, extensive targeting, and the ability for publishers to participate and list their websites in the exchange.

“The current exchanges are opaque, they don’t let advertisers choose where to advertise and they are extremely likely to cancel out cultural pressure,” says CEO Chris Pavlovski. “We want to build a transparent advertising ecosystem for creators, publishers and advertisers that is immune to culture cancellation. “

Several advertisers are already serving ads through the new system, and Rumble plans to open the market to more advertisers by Q2 2022.

Rumble is a high-growth, neutral video platform that creates the independent rails and infrastructure designed to be culture-free. Rumble’s mission is to restore the Internet to its roots by making it free and open again. The company recently announced that it has signed a definitive business combination agreement with CF Acquisition Corp. VI (NASDAQ: CFVI). See the announcement here: https://corp.rumble.com

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