The new Hindi GEC Atrangii will be launched today

A new mainstream entertainment channel in Hindi, Atrangii, will be launched today. Supported by Vibhu Agarwal, the channel will offer programming from 7:00 p.m. in the evening to 11:30 p.m. in the evening.

“The eclectic lineup of content will also feature some of the most-watched shows from OTT platforms and production houses that will be delivered to audience TV screens. Atrangii aims to engage with HSM audiences across the country with a roster encompassing a wide range of genres,” the channel said.

The channel’s programming will start with a show called Bheja fry at 7 p.m., followed by Dil-E-Ghumshuda from 7:30 p.m. to 8:30 p.m. The Untold Story of the Greatest Wise Warrior Parshuram will air from 8:30-9 p.m. Hara Sindoor, follows the extraordinary journey of a young girl Rani, who opposes the monarchy of the village dictator to free the villagers from the chains of the monarch. This prime-time show will air at 9 p.m. Next, the 9:30 p.m. slot will feature disruptive, quality content from the web that audiences can enjoy from the comfort of their own homes without any subscription fees with the show titled Bestseller. From 10:30 p.m. to 11 p.m. Parshuram will be repeated. The Jaghanya show will alert audiences, showcasing some of the heinous and terrifying crimes that have plagued our society and will run from 11 p.m. to midnight.

Speaking at the launch of the long-awaited channel, Vibhu Agarwal, Founder and CEO of ATRANGII Channel, shared, “We are thrilled to launch our first general entertainment channel in Hindi, ATRANGII. We curate engaging content for the channel for a few months now and we are proud to launch it with four hours of programming. Going forward, we aim to further strengthen the range of original content. We have invested heavily in expanding our creative pipeline, by bringing talent both behind and on screen to deliver shows that resonate with the heart of Hindi.Our concerted goal with ATRANGII is to partner with established production houses and independent creators to showcase content which will give us a definite edge over the shows currently produced in the Hindi GEC space.Our goal is to emerge as the premier destination for the entertained ment in both satellite and digital space”

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