‘This is insane’: Tweet complaining about YouTube ads goes viral

With over 2.5 billion active users, YouTube is one of the most popular social media websites in the world. While people around the world rely on the video-sharing platform for entertainment and even work, it comes with its own set of problems.

Earlier this week, an innocuous nine-word tweet about the platform’s frequent commercial breaks went viral.

On Wednesday, a user who goes by the “@wydccalamity” handle tweeted, “Youtube having THREE ads before one video is insane.” This tweet went viral as it resonated with YouTube users around the world and quickly garnered over 3 lakh likes and over 23,000 retweets.

YouTube, which derives most of its revenue from ads, responded to the criticism and commented, “Hey, this can happen with a certain type of ad format called bumper ads (because they’re really short, up to 6 seconds only)..but we appreciate your honest feedback and will make sure to share it with the appropriate team!”

However, this response failed to impress netizens who pointed out that many consecutive “unskippable” ads last longer. Echoing this argument, one Twitter user replied, “totally wrong…your bumper ads last 25 seconds…in some cases…35 seconds…don’t lie here saying your bumper ads don’t only last 6 seconds.

People also raised the issue of age-appropriate ads and replied to YouTube: “While you’re at it, can you stop putting condom ads, which can’t be ignored and are not age-appropriate at age. Watching them while waiting for baby shark to play is ‘difficult'”.

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