TV PERSONALITY AND E-COMMERCE PIONEER JILL MARTIN AND 101 STUDIOS ANNOUNCE NEW IMMERSIVE SHOPPING PLATFORM SHOPTHESCENES.COM
PLATFORM LAUNCH WITH PARAMOUNT MEDIA NETWORKS AND MTV ENTERTAINMENT STUDIOS HIT SERIES YELLOW STONE AND EMILIA IN PARIS WHERE FANS CAN VIRTUALLY SHOP THE SHOW
LOS ANGELES, September 1, 2022 /PRNewswire/ — 101 Studios and Emmy-winning television personality Jill Martin today announced the launch of an immersive, premium shopping experience through an innovative new platform, ShopTheScenes.com. Shop The Scenes partners with hit TV shows and movies, new and classic, to develop this revolutionary site. Fans will have the unique opportunity to step onto the set of their most beloved shows virtually and purchase authentic items they’ve always wanted but never knew how to find. From clothing to furniture to household items, coveted merchandise on fan-favorite characters and on set will now be available for purchase. Unique and limited edition pieces will also be available. Shop The Scenes is working with top show runners, ahead of upcoming seasons, to incorporate written elements into this season’s scripts. Products will be ready in real time for fans to purchase while watching their favorite show. Hundreds of small businesses that have worked for top shows will also be highlighted for consumers to shop for unique items. Shop The Scenes is also developing a premium unboxing experience perfect for gift giving.
Shop The Scenes is thrilled to announce that its first wave of partners will be two hit series produced by Paramount Media Networks and MTV Entertainment Studios – Yellowstonealso produced by 101 Studios, and Emily in Paris. Broadcast on Paramount Network, Yellowstone was the #1 adult original series across all broadcast, cable and premium in 2021 and Emily in Paris is a favorite of Netflix fans worldwide. The launch of Shop the Scenes will also include a pop-up holiday shop featuring the #1 morning show in key demos, Today. We are excited to announce the next 25 shows of 2023 in the coming months.
The phenomenon of television audiences, Yellowstone, will be the first purchasable series on the platform and will allow fans to transcend their screens with curated merchandise, exclusive content and immersive environments that extend the Dutton Ranch. The kick off will be November 12e alongside the Yellowstone Season 4 Marathon on the Paramount Network. The site will feature must-have items from previous seasons, watch party kits, sweepstakes, unique gift opportunities, and VIP memberships. Shop The Scenes will partner with Yellowstone Season 5 premiere on November 13e where key show items will be available for purchase.
“Our goal is to bring viewers into their favorite shows, movies and events and allow them to immerse themselves through breakthrough technology in their favorite scenes.” said New York Times bestselling author Jill Martin. “This innovation represents the next wave of engagement and interaction with content and bringing the virtual world into the reality of consumers through a one-stop retail experience. How many times have fans watched a show or a movie and thought, “I love this dress…or where can I buy this table?”
Loyal Yellowstone and Emily in Paris fans will now be able to purchase merchandise, in exciting, reusable themed packaging, that will bring a piece of the show or movie home. They will have the opportunity to explore various places in the Dutton Ranch, such as Beth’s closet or the dormitory; buy the famous Pierre Cadault suitcase; drink (or vaporize) DeLalisse Champere, providing Darren Star’s fictional brands to life.
“Jill has mastered the in-store shopping experience and we’re thrilled to have her leading this partnership,” said David GlasserCEO of 101 Studios. “We have a unique opportunity to expand the fan experience by allowing viewers to purchase merchandise from some amazing shows. This is the first shopping experience of its kind and we are delighted to bring it to fans of the series.”
“It’s always been a dream of mine to bring the brands I create to life on my shows. Jill, David and Shop the Scenes captured my vision of bringing content to the real world. Now fans can enjoy Champere, wear the latest line from Pierre Cadault and further immerse themselves in the worlds of their favorite characters from Emily in Paris.” – Creator and Executive Producer, darren star.
“The passionate fandom that surrounds Yellowstone and Emily in Paris shows the power of storytelling. Fans want to be fully immersed, blurring the lines between the content they love and their daily lives, more than ever,” said Jose Castro, Senior Vice President, Soft Lines, Global Fashion Collaborations & Specialty Retail, Paramount Consumer Products. “Paramount is committed to being at the forefront of customer and content experiences and this partnership allows fans to engage in innovative and immersive ways with their favorite shows.”
Jill and 101 Studios are thrilled to partner with top show runners and costume designers to give fans behind-the-scenes access to items that will truly make them part of their favorite shows.
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Social accounts: @shopthescenes on Instagram, Snapchat, Facebook, Pinterest and Twitter
About 101 Studios: 101 Studios is a global entertainment company dedicated to acquiring, financing, developing, producing and distributing high-caliber, creator-driven stories. 101 empowers content creators through world-class collaboration and innovation. On the television side, 101 products by Taylor Sheridan Emmy-nominated series “Yellowstone”, “Mayor of Kingstown,” “1883” and the upcoming “George & Tammy”, “Tulsa King”, “Lioness” and “Bass Reeves”. 101 Studios oversees and manages the new Sports Illustrated Studios, a content platform based on the stories more captivating, past, present and future sports characters and moments. Upcoming projects include “Paradise Found” based on the true story of the high school football coach Rick Prinz; a docuseries about sexual abuse and the cover-up at Ohio State Universityco-produced by George Clooney and Grant Heslov’s Smokehouse Pictures; and the “Covers” docuseries, a behind-the-scenes look at the best Sports Illustrated covers of all time. SI Studios has also partnered exclusively with iHeartMedia to create and distribute original podcasts through the iHeartPodcast network. On the movie side, past releases include “The Current War: Director’s Cut,” Sundance People’s Choice Award winner “Burden” as well as family comedy “The War with Grandpa.”
About Jill Martin: Emmy Award-winning entrepreneur and television personality, Jill Martin is a lifestyle contributor for the Today Show, host of Shop Today with Jill Martinand one New York Times best-selling author. Jill has had a lifestyle brand on QVC for over a decade aimed at bringing consumers accessible elegance.
SOURCE Store Scenes