What an Instagram Content Creator Does for the Job

Job title: Content creator, freelance journalist and author

Previous jobs: Before going freelance, I worked as a PR manager at a boutique marketing agency, and before that, I was a marketing assistant at an employment law firm.

Which led me to my current position: During the second year of my law degree at university, I decided to create a blog in order to show my creative side. I always had a huge love for writing, photography and fashion, but I didn’t really have an outlet to express myself, so I created my little corner on the Internet to express these passions. Over the years I have continued to write and create content on my Blog and social networks on everything from fashion and beauty to travel, gadgets, body image and mental health.

In 2014, I decided to focus my content efforts on plus size style and body image, which eventually took off and led me to write fashion and lifestyle articles for various publications.

In 2018 I was approached to write a book and I knew I wanted to write something that spoke to plus size black women and women of color; it went to publication in September 2020.

I also create content with brands on a freelance basis and have been writing for publications for two and a half years now.

How I spend most of my working day: Much of my working day is spent behind my laptop in a communal workspace, writing articles for publications, and creating and editing photo/video content. Every day is very different, but on average it can take between four and six hours per day per brand campaign.

4h45: I get up and get ready to go to the gym. I used to check my social accounts as soon as I woke up, but in an effort to have a sense of peace in the morning, I now check these things at least an hour after I wake up.

8:30 a.m.: I come home from the gym to pick up my laptop and memory cards. I then head to a women’s collective workspace, where I often hot-desk and write.

8:40 a.m.: I use the 20 minute bus ride to work to catch up and report all the emails I need to answer when I sit down. I also screenshot and send social analytics of my latest campaigns to my management team for review. I scroll through Instagram and Twitter to follow any news or conversations I may have missed overnight, and I also reply to unread messages.

9am: Arrival at the workspace. I find a nice, quiet place and turn on the laptop while ordering breakfast.

9:15 a.m.: I read campaign briefs and opportunities sent to me by my leadership team. I usually spend a few minutes reading each one and researching the brand or product (if I don’t already know them) to see if I want to collaborate with them.

9:30 a.m.: Emails! Respond to all emails. This can take between five minutes and two hours, depending on the day.

10:15 a.m.: I’m working as a consultant for an international PR agency in a few weeks. So I create my PowerPoint presentation and go through it several times in my head to make sure I have all the information I need.

12:30 p.m.: I respond to a few direct messages on Instagram and prepare to schedule a sponsored Instagram post to go live that evening.

12:52 p.m.: I’m preparing an article that I have to write this week.

1:35 p.m.: It’s time to edit! I upload some campaign photos I had previously taken in Adobe Lightroom and get to work.

2:17 p.m.: I leave the workspace and return home to pack my bags in a hotel in central London. I create a lot of travel and lifestyle content and hotel reviews and content are included in that, so sometimes I’m very kindly offered a night in a hotel in exchange for creating content.

2:50 p.m.: I get home, pack some clothes for the night with my tripod and camera, and head to the hotel, answering more emails along the way.

3:45 p.m.: I check into the hotel room and go down to the lobby to continue writing a manuscript I’ve been working on for a while.

5 p.m.: Back upstairs in the hotel room, I take some pictures of the room and its amenities. I then upload and edit these photos and videos, and write the beginnings of a blog review of my stay.

8 p.m.: Come down for dinner and answer a few emails along the way. Today was a pretty quiet day and filled with administration compared to others, so I’m grateful for that. I use dinner time to update my laptop, talk to my family and boyfriend, and download brand content.

9:30 p.m.: Return to the hotel room, write articles for publications, and read other brand memoirs. I also spend time drawing and working on the manuscript.

2h30: Finally bedtime. I set my alarm clock for 6am, ready to start another day.

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