What is Brave Browser Basic Attention Token (BAT)?

Today, the purpose of some cryptocurrencies extends beyond the store of value. As the decentralized world becomes more diverse, we see more and more digital assets being developed for specific purposes, within specific ecosystems. This is the case of the Basic Attention Token (BAT).

So what is Basic Attention Token and how does it work?

The Origin of the Basic Attention Token (BAT)

Basic Attention Token is a product of the Brave Browser. This open-source browser focuses on privacy, security, and, as you might have guessed, cryptocurrency. Brave was developed by Brendan Eich, an American computer programmer also known for creating the JavaScript language and co-founding Mozilla Firefox. Eich was joined in this venture by Brian Bondy, a software developer who was also instrumental in creating JavaScript.


Brave was launched in 2016, offering a range of cool features, such as Tor integration, ad blockers, and more. Today, Brave has nearly 60 million monthly users worldwide and nearly 19 million daily users. Brave has also amassed over 900,000 content publishers on its platform, so it’s safe to say that it has a strong presence in web browser gaming.

In 2019, Brave launched its own blockchain-based advertising platform known as Brave Ads. Native blockchain token BAT plays a vital role in the project, which has had one of the best-selling initial coin offerings (ICOs) on record, raising $35 million in funding in less than a year. minute.

Like many project-based cryptos, Basic Attention Token exists on the Ethereum blockchain and is an ERC-20 token with a current value of around $0.40. Of course, that’s by no means a high number, but BAT’s focus isn’t just on its value, because it’s not just an investment asset. So what does Basic Attention Token do in the Brave ecosystem?

What is the purpose of the Basic Attention Token (BAT)?

If there’s one thing people can’t stand, it’s ads. But, as web content becomes more prevalent than traditional media, companies are focusing on online communication with consumers. As such, advertisements are an integral part of our Internet experience (much to the dismay of most of us).

Between the consumer and the advertiser is the publisher, or content creator, which often comes in the form of websites. Publishers are paid by advertisers to display their marketing material, but it is difficult to impress potential customers and the competition among online advertisers is getting quite fierce. On top of that, the internet is now full of harmful advertisements (also known as “malware”) that can invade your privacy and access private data stored on your device without your knowledge.

These factors all play a role in this growing friction between advertiser and consumer. So, in light of this problem, Brave has developed a new way to serve both parties. This is where the Basic Attention Token comes in.

Incentive for users

Since the Brave browser has a built-in ad blocker feature, many people choose to use it to avoid being marketed while browsing the web. But there is an exception to Brave’s ad-blocking rule. A Brave user can actually choose to remove the ad blocker and view the ad content. You might be wondering why anyone would want to do this, but there happens to be a monetary element to it.

Brave’s ad system, Brave Rewards, works by offering users to get paid in BAT every time they view ad content. This incentivizes the user, while benefiting the advertiser, as well as the publisher they pay to display their marketing content. Of course, users aren’t paid huge amounts of BAT, but can build up a healthy reserve over time if they choose to continue watching ads while using the Brave browser.

On top of that, users can donate a portion of their BAT to content creators within the Brave ecosystem. For example, an individual can tip a creator they like in the form of BAT, which the creator can then sell for cash on an exchange or trade for another crypto. And, as BAT is an ERC-20 token, it is available on a range of different cryptocurrency exchanges.

Brave chose to pay users through BAT for one main reason: privacy. Many cryptocurrencies offer high levels of privacy for token holders, and Brave does not track and analyze data the way a regular ad network would.

Opportunities for advertisers and publishers

So if all Brave users get paid to watch ads, where does the money come from? Well, when an advertiser pays for an advertising campaign on the Brave browser, a considerable proportion of the money they spend goes towards paying for user views. Then, when users view the advertiser’s content, the publisher who displayed it also receives a share of the revenue in the form of BAT.

Brave’s system also tracks the attention span and general behavior of its users, so advertisers see their content more effectively tailored to the right consumers. But that doesn’t mean your online activity is shared with anyone. Instead, Brave keeps this information private and instead tailors advertisements provided by the companies to the preferred users themselves. Any user’s activity is also kept completely anonymous.

Ad Security

Brave’s ad infrastructure doesn’t stop there. Since the Brave browser focuses on maintaining the privacy and security of its users, the safety of the advertisements presented to users has also been taken into consideration. Brave is designed to protect you from malicious ads that can compromise your security and prevent third parties from tracking your online activity.

Basic Attention Token Has An Exciting Future In The Crypto World

The impressive design of Basic Attention Token gives it the potential to change the way digital advertising works. By incentivizing consumers and providing greater opportunities for advertisers and publishers, while keeping you safe, the ideas behind Brave’s BAT could one day have a huge impact on the digital advertising market.

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