YouTube Shorts integrates more tightly with YouTube Music • TechCrunch
Music is a powerful force in the short video sphere – so powerful it can resurrect a 37-year-old Kate Bush song. Today, YouTube Shorts announced that it will integrate the songs you saved from YouTube or YouTube Music into the video app. You can also save songs you hear on Shorts to listen to later.
When watching a YouTube short, you can tap the sound button in the lower right corner, which, like TikTok, takes you to a page of shorts that also use sound. Now a “save” icon will also appear on this page, allowing you to revisit the song later on YouTube or YouTube Music in a playlist called “Sounds from Shorts”. Conversely, if you hear a song that you want to use later in a Shorts, you can save it to this playlist to access it from Shorts.
With Sounds on Shorts, YouTube is finally getting what it has that TikTok doesn’t have: a comprehensive repository of YouTube videos and a music streaming service. But TikTok is supposedly considering a potential streaming service itself. In May, TikTok’s parent company, ByteDance, filed a trademark application with the United States Patent and Trademark Office in May for a service called “TikTok Music.” The filing suggests the mark could be applied to a mobile app that would allow users to buy, play, share and download music.
TikTok released a report last year that said 175 songs that were trending on the short-form video platform ended up on the Billboard 100 chart, so it makes sense that the company would want to deepen its focus on music.
ByteDance already operates a music streaming app in India called Resso. A former ByteDance employee told TechCrunch that the company even considered calling this product “TikTok Music.” TikTok also operates a music distribution and marketing platform called SoundOn.